The emphasis of the Sales program is preparing students for real world sales situations while remaining ethical and competing for real world jobs. The National Collegiate Sales Competition uses a March Madness like approach to selling by putting students up against actors who are pretending to be potential buyers. The "Role Play" meetings are streamed live to a panel of Corporate judges (and potential employers) who score the competitors based on how well they take care of the client, and not just by whether or not they get the buyer to sign on the dotted line.
The Competition has caused a boom in sales majors around the United States and now over sixty different Universities send teams of young salespeople to compete for prizes and jobs. Dr. Loe has used the money from investing businesses to build a state-of-the-art Sales Center where he hopes the world can see his vision.
"We can begin to look at someone with a professional degree in sales with the same respect in which we see lawyers and doctors."
Nathan Loe has more on the story: