As fans find their way to their seats in AT&T stadium, not all
have the opportunity to sit as close to the field as they would like. The
stadium has a 105,000-guest capacity, leaving many spots hundreds of yards away
from the game itself. To ensure that every guest experiences an e
xhilarating Dallas win, an 11,500 square foot screen allows even the furthest guest to see every play up close.
xhilarating Dallas win, an 11,500 square foot screen allows even the furthest guest to see every play up close.
Chief Broadcast Engineer, Dwin Towell, is specifically
assigned to keep this massive screen performing for every guest in the stadium.
The screen’s 34 million dollar price tag was more than the old Texas Stadium’s original building
cost. On a daily basis, the LED bulbs are lit to only a 25% capacity, depending
on graphics that are presented. Mitsubishi built the screen in their Japan
based factories in 2013. When the parts arrived in the stadium, the screen was
assembled while suspended in the air.
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