Oxford Mississippi held its 18th annual Double Decker arts festival this past weekend. Each year Double Decker brings more publicity and visitors to Oxford, meaning more business for local vendors. YaYa's a frozen yogurt store on the square, is no exception.
Third year YaYa's employee, Allison Corley says, “I’ve never seen so many people in two rooms in my entire life…I think we reached the maximum capacity of our store.” While the frozen yogurt store has been faced with more competition in the past year, with the opening of Twisters and Pinkberry, Corley does not fear YaYa's will lose business.
Although Corley touches on the loss of business during summer when most students leave Oxford she says, “we have stayed steady and we haven’t really lost much business from it.”
Click here for more on Corley's interview and YaYa's in Oxford, MS