Monday, April 16, 2012

WFAA-TV in Dallas, TX works on social media policy

Some have called this the age of social media. Social networking sites like Facebook and Twitter have grown incredibly in the past few years. For example, Facebook currently has more than 800 million users with expectations that it could pass one billion by the end of 2012.

Television news operations are trying to figure out how to reach those massive audiences. That includes WFAA-TV in Dallas, TX, which has some of the highest-rated local newscasts in the country. But WFAA is still struggling to understand the role of social media in its news reporting. Brad Schultz has more on this story below: 

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