Millions of people use Facebook to connect to friends and family across the world. At the University of Mississippi and within Oxford, students, faculty and local residents use this social network not only to keep in touch with friends and find out the latest gossip, but also to know what's going on locally. With the increase in users, many local business owners are turning to Facebook as a marketing tool. The owner of LuLu's boutique, Lindsay Mitchell, uses Facebook to post discounts, new merchandise and fashion tips in order to increase customers and provide quality customer service. Many Facebook users believe taking advantage of social media outlets is key to reaching customers in this age of technology.
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